meet the team

J_Sanchez (1)

Jonathan Sanchez

Co-founder, Managing Director

Jonathan has over 20 years experience in marketing and communications across 3 continents, most recently as Unilever’s Global Vice President for Communications & Sustainability, responsible for Russia, Africa, The Middle East, South East Asia and Australasia.

He was a board director for Freud Communications in Britain, responsible for some of the biggest global brands. He was Managing Director of Euro RSCG PR London, relocating to America as Global Chief Communications Officer, for CEO David Jones: a role he latterly held at JWT with CEO Bob Jeffery. He was a board director for External Communications at IAC, a top 3 NASDAQ Internet conglomerate in America, reporting to CEO Barry Diller.

He produced entertainment and factual television at the BBC and led production at the UK’s largest independent television company. Jonathan completed the University of Cambridge Programme for Sustainability Leadership. He speaks on sustainable-business & development; attends WEF summits and contributes to the WBCSD Responsible Business Forums



Co-founder, Chief Economist

Prior to founding STAND, Ratchat was a Vice President at Deutsche Bank Asset & Wealth Management, responsible for fixed income strategies across Asia, CEEMEA and Latin America.

Before that, Ratchat was as an Associate Director at Bank of Singapore, analysing sovereign and corporate credits across Emerging Markets globally. Ratchat has also worked with Nomura and Lehman Brothers Singapore where he was a Senior Analyst for the Fixed Income Sales and FX Structuring teams.

Ratchat received a Master of Financial Engineering from Cornell University and a Bachelor in Economics (International Programme) from Thammasat University.

Ratchat has a passion for sustainable business and creating positive social impact. He is committed to identifying sustainable, ethical and profitable models that will benefit communities, small businesses and large-scale corporations requiring assistance in their adoption of sustainable business practices.



Head of Design

Simon has been designing in a professional environment for well over 10 years, primarily for the events and consumer experiential sector.

He has been responsible for designing and creating artwork for a number of global brands and projects, including Vodafone, Pepsico, Unilever, the BBC, Nestlé, Sony Entertainment and Crowne Plaza.

He has been involved in working for a number of charitable and governmental projects and taken a lead in creating the visual identity for the likes of Visit London / Mayor Of London, Amnesty International, British Gas’ sustainable living campaign and Oxfam. As a result of this, he understands the important part good design can play in ethical and sustainable campaigns.

Creative beyond the world of design, he has keen photography skills and has an interest in all things that appear over the cultural horizon.

He currently lives in Barcelona.



Co-Founder, Chief Political Scientist

Liliana’s experiences as an immigrant child from Argentina framed her 35 year career in community development working with disengaged communities, often taking an advocacy position for the disadvantaged.

Liliana has deep experience of working within communities developing long term, self-supporting projects within the constraints of limited resources. She has lectured in hard to reach areas on Development, Gender and Political Science.

Liliana has devoted her career to empowerment both in the Community Development arena and Community Education, creating innovative programmes for those outside formal learning environments, on the margins of society.

Her creation of bespoke Women’s programmes evolved from the development of intensive fieldwork, which became a ‘flagship’ for education initiatives funded by regional government.

Liliana’s life continues to be governed by her interests in sustainable development; diversity, gender and inequality and her travels within South East Asia.

She holds a Bsc. (Hons.) in Political Science, Comparative Development Studies with a focus on Diversity and Gender.



Cultural Understanding Officer

Recently joining STAND, after returning from the Big Apple, Cainnech is a new active member to STAND family dealing, with all kinds of language, cultural and Thai issues. He also continues doing what he does best when his time at STAND allows – assisting injured soldiers in situational contexts, working for LGBT community where his passion lays, and standing strongly with the STAND family to make changes: one small step at a time.


If you want people to understand you, speak their language.” – African Proverb




Fenix has deep experience in building & protecting brand reputation though powerful ideas communicating what brands stand for. He has managed multicultural teams, spanning markets within Greater China and the Asia Pacific region.

He is truly a citizen of Asia and has unmatched personal cultural capital, having lived and worked in Malaysia, Tonga, Indonesia, England, Singapore and Hong Kong. He is an adept communicator with English, Indonesian / Malay and Cantonese language ability.

At STAND Fenix brings highly relevant insights and experience of the complexities of stakeholder management and engagement across South East and North Asia. His experience includes working for multinational luxury goods businesses, large scale global Public Relations Agencies and creative roles in digital marketing agencies.

He is a consultant for STAND and splits his time between Thailand and Hong Kong, where he resides.